Emma Devlin

Sme Social Media @Ama University Of Tampa Utampa

Tampa, FL, US

In my role as a Social Media Subject Matter Expert (SME) for The American Marketing Association at The University of Tampa, I am entrusted with the task of maintaining the currency and relevance of AMA\'s social media platforms. Specifically, my primary focus revolves around Instagram and Facebook, where I craft posts, write captions, develop stories, create reels, and actively engage with our followers. Our content strategy encompasses a variety of elements, including updates on upcoming events, insights into the club and opportunities for involvement, event recaps, and a continual expansion of creative content ideas. During member events, I take on the responsibility of content creation, involving the capture of photos and videos, as well as conducting interviews with AMA members and event speakers.