Emma Cooper

WORK HISTORY

EDUCATION

SKILLS

ABOUT EMMA COOPER

My mission is to help businesses reach their target audiences in more efficient ways through the creation of successful integrated marketing campaigns.My passion is developing the right marketing tactics relevant to the respective markets across the EMEA region with its diverse cultures, languages, and needs.I use my acute listening skills and empathy to understand my customers\' and colleagues\' pain points and improve business processes. In turn, this allows me to build strong relationships and work within high-performing teams that deliver excellent results.Areas of expertise:Campaign planning - I understand market needs and how to translate them into actionable programmes.Marketing strategy - with a focus on increasing brand awareness and sales lead generation.Relationship building - especially with stakeholders across the marketing and revenue teams as well as customers and partnersKey achievements:Created a virtual event that delivered 200 MQLs with an ROI of 64Developed and rolled out a global process for marketing planningWinner of the AWS \'earn trust\' award when working as Partner Marketing Manager due to a high volume of MDF expenditure and partner SQLsIncreased social media followers by 37% in 6 monthsImproved relationships between Sales and Marketing by drawing up a charter when working for a software company.Skills:Speaking business FrenchGTM strategiesDemand generationWebinar/event planningCampaign analysisPartner marketingOutside of work, I can be found walking in the Dales or the Lakes, drinking oat milk lattes, and speaking French -)I\'m always happy to make new connections with people who share the same interests as me, so don’t hesitate to drop me a message!