Emma Butcher
Aquarium Associate @Heal The Bay
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WORK HISTORY
Aquarium Associate @Heal The Bay
Los Angeles County, CA, US
Led conservation storytelling through engaging presentations and visitor interactions at tidepool and touch tank exhibits, translating marine science into accessible, memorable experiences.• Spearheaded social media strategy, producing 50+ posts and videos for Instagram and TikTok to raise awareness about marine conservation efforts.• Generated over 2 million views, driving a 40% increase in followers and a 90%+ boost in reach through high-performing, audience-tailored content.• Optimized content based on data-driven insights, resulting in a 28,797% increase in engagement on Instagram and TikTok.• Managed end-to-end content creation, editing, and scheduling across platforms to enhance brand visibility and online community engagement.• Collaborated cross-functionally with internal teams to ensure consistent tone, messaging, and alignment with Heal the Bay’s conservation mission.
EDUCATION
University of California, Los Angeles
Bachelor of Science - BS
Miami University
Master of Arts - MA
ABOUT EMMA BUTCHER
I’m passionate about communicating science and wildlife conservation in ways that are…
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