Emma Beyers-Carlson
(she/her/hers) Passionate about creative collaboration, innovative problem-solving, and human connection.
- Role
- Senior Insights Manager, Consumer Experience Insights at Target
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Emma Beyers-Carlson
Research scientist with a strong background in quantitative, qualitative, and mixed-methods research, strategic direction, and analytical storytelling. Passionate about collaborative relationship building, innovative problem-solving, and human connection.
Experience
Senior Insights Manager, Consumer Experience Insights
Jan 2025 — Present · Minneapolis, MN, US
Lead quantitative and qualitative research projects from design through delivery, ensuring strategic alignment and high-quality execution-Craft questionnaires, discussion guides, and executive-level reports that distill complex data into clear, actionable insights-Build and present compelling narratives that connect consumer behaviors and attitudes to business priorities, inspiring leadership action-Partner cross-functionally to inform consumer-centric strategy and drive enterprise alignment-Manage external research vendors and data partners, ensuring methodological rigor, efficiency, and high-impact outcomes-Define and track KPIs to measure business performance and ensure research directly supports strategic goals-Diagnose data irregularities, synthesize insights, and uncover root causes of business challenges through analytic rigor-Balance multiple concurrent projects with competing deadlines while maintaining quality, clarity, and collaboration.Highlighted Project: Evolving Consumer Shopping Journey (2025)-Spearheaded a year-long, cross-functional initiative to develop a foundational, retailer-agnostic view of the modern consumer journey, aligning over a dozen stakeholder teams across Enterprise Insights, UX, RBX, Guest Experience, and Store Ops-Designed and executed a mixed-method research approach (semiotics, qualitative interviews, quantitative validation) to identify emerging shopping behaviors and pain points across the journey’s five major stages-Produced a multi-format suite of deliverables (including journey maps, reports, data workbooks, and TikTok-style video briefs) to educate and inspire enterprise teams-Partnered with senior leadership and communications teams to socialize findings across the company, shaping future consumer strategy and activation.
Education
University of Michigan
Doctor of Philosophy (Ph.D.), Developmental and Child Psychology
2013 — 2018
Bethel University
Bachelor of Arts (B.A.), Psychology
2009 — 2011
University of Michigan
Master of Science (MS), Developmental and Child Psychology
2013 — 2015
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