Emma Berry

About Emma Berry

I’m a brand planner who is deeply curious about the world around me. I have a passion for mining for insights within great research and writing concise, witty briefs. I love big picture thinking with real people in mind and I pride myself on being an empathetic listener.

Experience

1. Senior Strategist

   Now What

   Mar 2024 — Present

   Lead primary research with consumers across numerous markets and brands to uncover insights and find creative solutions to big questions involving people, brands and culture• Lead teams in conducting research from project kick-off through fielding all the way to presenting findings • Develop insights for deliverables from start to finish, workshopping and pushing learnings • Manage details in complex projects while keeping the big picture and client objectives in mind• Lead and nurture client relationships, connecting with clients personally as well as strategically• Conduct research over a wide range of methodologies in-person and virtually: Consumer IDIs, Focus groups, Creative testing, Shopalongs, Ethnographies, Expert taps, etc • Write discussion guides - developing creative and projective exercises to uncover consumer sentiments beneath the surface and answer project objectives• Develop engaging, insightful deliverables, pulling all moving parts of a project together into detailed playbooks with a compelling story• Bring the voice of the consumer to life through podcasts, workshops, interactive posters, museums, sizzle reels to help organizations socialize critical learningsBrands: Dove, Heineken, Nike, Instagram, Meta, Smart Glasses, Apple, MTV, NASCAR, ESPN, Duolingo, Burger King, Beam-Suntory, Pernod, Pacifico, Hershey, Airbnb, Ella, Sebela, McCormick, Kit Kat, Mizkan

Education

• Georgetown University

  Culture and Politics, International Relations and Affairs

  2014 — 2018