Emma Bates
Uk Senior Consumer Activation Specialist @Avon
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WORK HISTORY
Uk Senior Consumer Activation Specialist @Avon
Launched Avon into Superdrug in Oct 23 on FSDUs as part of a 6 month trial. We were subsequently ranged onto the permanent fixturisations across 3 key beauty categories.• Owned Avon instore furniture & POS design. Devised product rework plan to make packaging retail-ready, planogrammed fixtures, briefed and signed off POS graphics, plus creation of ongoing pricing / promo elements. The FSDU won GOLD at the Popai Awards 2024 (Cosmetics & Beauty Permanent Display category). Other instore elements have included CTUs, shelf talkers, aisle fins, wobblers, window stickers, floor stickers & radio.• Led the ATL marketing for Superdrug partnership – delivered consistent & cohesive campaigns to drive awareness & brand consideration, resulting in sales growth and instore expansion. Highlights include Daily Mail ads and coupons, influencer campaigns with ERs as high as 22%, & engaging the store staff through store social media competitions – the latest drove 57 social posts, reaching 78.8k video views at a cost of just £200.• Built strong relationships with retail partners & suppliers – buyers, marketing & Ecomm teams, operations team, instore furniture suppliers – to ensure a successful partnership.• Defined Avon’s retail strategy, JBPs and pitching annual plans, including product innovation and marketing activation, to Superdrug buying teams. Bringing this to life in an engaging, immersive way, e.g. our Beauty Event Day, Oct 24. • Planned and implemented key events to drive engagement – Superdrug Conferences (Sept 23 & 24), Superdrug Head Office Café Takeover (Feb 2024), Superdrug Presents customer events (May 24 & Aug 25).• Worked closely with Avon Commercial Retail Lead to ensure smooth running of all aspects of the Superdrug partnership. In fact I covered the role of Avon Commercial Retail Lead over long periods due to gaps in resourcing.(Mar 23–Oct 24 & Mar 25–Jun 25). • Budget management for media, POS and instore furniture.
EDUCATION
University of Nottingham
Management Studies
SKILLS
ABOUT EMMA BATES
I have worked in Marketing for 20 years across a wide range of roles, building skills and experience along the way – from Global & Regional Brand Management to Marketing Training & Communications, and more recently expanding my skills through Commercial Brand Activation and Retail Marketing. I approach everything I do with a positive and proactive energy, which allows me to build strong and effective relationships with others. During my time at Avon I have covered a breadth of roles. Through these different roles, I have demonstrated that I adapt to change and to new challenges quickly and effectively. Whilst being a very loyal and committed team player, I also thrive in leading and managing projects. I balance creative and commercial needs, striving for executional excellence whilst keeping focus on the commercial strategy and business goals.“The internal newsletters that Emma creates are the most compelling, practical, and informative we have in the company.” Angela Cretu, CEO Avon.
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