Emma Barber
Senior Product Manager @Pod
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WORK HISTORY
Senior Product Manager @Pod
Shaping product strategy and delivery for the Pod mobile app, a core platform; driving customer acquisition, engagement, and monetisation across EV and energy services.• Own and execute the mobile app roadmap, delivering a scalable digital platform supporting double-digit revenue growth in flex services and striving for improved app store ratings (3+)• Shape end-to-end customer propositions and journeys, designing seamless purchase and in-life experiences that improve conversion, retention, and customer lifetime value• Launched Pod Drive, an industry-first EV subscription service, taking it from concept and customer research to full market launch in 5 months• Improved customer acceptance rates by optimising the credit decisioning engine, achieving sub-30% decline rates• Developed and rolled out Pod Rewards, a loyalty programme driving engagement and supporting sustained revenue growth• Lead cross-functional teams across engineering, commercial, regulatory/legal, and operations to deliver at pace and align on strategic priorities• Influence product strategy and investment decisions at Leadership Team level through data-driven insight and market analysis
EDUCATION
New College Nottingham
NVQ Level 3 in Business Administration , NVQ Level 3 in Business Administration
ABOUT EMMA BARBER
Senior Product Manager specialising in mobile platforms and subscription-based products within the energy and EV sector.I’ve built my career delivering products that sit at the intersection of customer experience, commercial growth, and complex technical delivery—from launching 0→1 propositions to scaling platforms that drive measurable revenue impact.Most recently at Pod (EDF Group), I shaped the product strategy and led delivery of the mobile app, a core platform underpinning customer acquisition, engagement, and monetisation. My work focuses on shaping end-to-end customer journeys and propositions that deliver double-digit revenue growth, while balancing customer value, regulatory requirements, and operational complexity.
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