Emma Armstrong-Shah
Buyer - Toys @Sainsbury's
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WORK HISTORY
Buyer - Toys @Sainsbury's
London, GB
EDUCATION
The University of Northampton
Foundation Diploma, Foundation Art and Design
The University of Northampton
BA Hons, Fashion
ABOUT EMMA ARMSTRONG-SHAH
With over 5 years of experience as a Digital Trading Lead and a Buyer for various categories at Sainsbury\'s, I have developed a passion for identifying trends and delivering customer-focused products and experiences. I have a BA Hons in Fashion from The University of Northampton, which gives me a strong creative background and a keen eye for design and aesthetics. As a Buyer for Toys at Sainsbury\'s, I work with diverse and talented teams to drive innovation and excellence in the toy category, managing the launch plan process, supplier relationships, category forecasts, and sales reporting. I also leverage my skills in online retail and digital marketing, which I acquired from my previous roles as a Digital Trading Lead for categories such as Toys, Nursery, Gaming, Entertainment, Health and Beauty, and Tu Clothing. I enjoy working in a fast-paced and dynamic environment, where I can challenge myself and contribute to the success of the business.
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