Emma Archangel
Product Owner and Platform Lead, Think @ IBM
- Role
- Product Owner and Platform Lead, Think at IBM
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Emma Archangel
Senior strategist who excels at fusing data with creative ideation to develop compelling, high-performing digital experiences. Experience includes ~6 years of partnering with global, cross-functional teams to tell end-to-end stories through mediums, including webpages, social content, and podcasts. Passion for UX, music, news, entertainment, and tech industries!In my free time, I enjoy hiking, sketching, and creating music mashups.
Experience
Product Owner and Platform Lead, Think
Nov 2023 — Present · New York, NY, US
Helped develop strategy for and launch the Think website, an integrated media hub for tech workers containing tech news, insights, and educational content- Own roadmap for new pages, UI/UX designs, functionalities, and optimizations for the site. Facilitate semiweekly calls with leadership and interdisciplinary teams to align priorities and collaborate on roadmap initiatives. Team was awarded the Q4 2025 Marketing & Comms Entrepreneur Award for launching first of a kind, high-performing learning hub for AI agents- Oversee execution of automation and content merchandising features for the site, partnering closely with developers and cross-functional teams. Team was awarded the Q1 2025 Marketing & Comms Entrepreneur Award for increasing conversion rates across inbound segment of site- Lead a design squad to create page layouts and UI/UX designs for the site. Ensure strategy and designs fulfill user needs and business requirements and are rooted in data- Use analytics tools, perform competitive analyses, and conduct user research to better understand site performance and optimize pages. Present site performance metrics to directors on weekly basis.
Education
Cornell University
Bachelor of Science (BS), Human Development, Business minor
2015 — 2019
Skills
- Microsoft Excel
- Microsoft Powerpoint
- Marketing
- Customer Service
- Microsoft Office
- Leadership
- Microsoft Word
- Social Media
- Management
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