Emin Oktay
Sales Director @Tiryaki Agro
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WORK HISTORY
Sales Director @Tiryaki Agro
Spearheaded the full launch and commercial strategy of a new brand, leading all sales operations across domestic and international markets. • Managed a high-performing team of 20+ across sales and trade marketing. • Defined the go-to-market strategy, developed pricing and promotion plans, set the channel structure, managed product listing processes, and oversaw in-market activation plans. • Achieved full national channel penetration within the first year, including modern trade, local chains, discount retailers and e-commerce platforms, supported by a growing network of 25+ distributors. • Lead the commercial strategy and execution for bulk product sales and end-to-end management of private label production projects. Full P&L ownership and responsibility for delivering a scalable commercial model across all markets.
EDUCATION
Doğuş University
MBA
Istanbul Bilgi University
Career Kitchen Leadership Academy
ABOUT EMIN OKTAY
Commercial leader with 17+ years of experience in the FMCG industry, helping companies and teams grow through smart, win-win strategies. Skilled in sales leadership, trade marketing, go-to-market planning, integrated marketing execution, category development, revenue growth management, P&L ownership, commercial strategy, and customer-centric transformation.I empower teams and partners by creating clear, actionable “how to win” roadmaps and building a culture of trust and accountability. A motivating coach who believes in teamwork, agility, and delivering results.
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