Emily W.

Analytics Engineering Leader → Product Management | Ad Tech, Measurement & Analytics Products

Role: Associate Director Analytics Management & Engineering at Wpromote
Location: Kansas City, MO, US
LinkedIn followers: 500 followers

About Emily W.

I build measurement infrastructures that power advertising decisions at scale.Leading analytics engineering at Wpromote, I manage 100+ concurrent projects implementing Meta CAPI, GTM, and GA4 tracking for enterprise advertisers. I\'ve also managed $200K+ monthly Google Ads budgets—I know what breaks in advertiser workflows because I\'ve lived it.How I work: Lead discovery. Scope solutions. Partner across product, engineering, and media to turn advertiser problems into technical delivery. Ship results.What I bring: Ad platform APIs. Analytics architecture. SQL. The ability to bridge engineers and business stakeholders without losing either side.Dog mom | Wine enthusiast

Experience

Associate Director Analytics Management & Engineering
Wpromote
Jan 2024 — Present

Education

Kansas State University
Bachelor of Science, Apparel and Textiles specialization in apparel marketing
2010 — 2013
Kansas State University
Bachelor of Science, Public Relations
2010 — 2013
Kansas State University
Concentration, Business and Journalism
2010 — 2013

Skills

Indesign
Marketing Communications
Illustrator
Mac
Fashion Writing
Graphic Design
Social Media
Youtube
Merchandising
Social Networking
Word
Social Media Marketing
Time Management
Fashion
Photoshop
Retail
Editing
Public Speaking
Organizational Development
Public Relations
Proofreading
Media Relations
Wordpress
Copywriting
Journalism
Event Management
Brochures
Attention to Detail
Advertising
Powerpoint
Fundraising
Sem
Research
Styling
Event Planning
Copy Editing
Microsoft Word
Visual Merchandising
Nonprofits
Adobe Creative Suite

Contact information

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Work email
e••••••••@wpromote.com
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Current company

Razorpay

4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Emily W.

Experience

Associate Director Analytics Management & Engineering

Education

Kansas State University

Kansas State University

Kansas State University

Skills

Find verified contacts for anyone on LinkedIn