Emily Wright
Senior Research Analyst, Marketing & Cx Advisory (Softwarereviews Division) @Info-Tech Research Group
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WORK HISTORY
Senior Research Analyst, Marketing & Cx Advisory (Softwarereviews Division) @Info-Tech Research Group
Toronto, ON, CA
Responsible for developing our Customer Experience practice area focusing on customer success, retention, satisfaction, and advocacy• Respond to client inquiries and provide advisory to high-tech marketers• Produce various client deliverables that provide insight and practical advice for improving marketing processes, messaging, and outcomes
EDUCATION
McMaster University
Bachelor of Arts (B.A.) Honours, Multimedia
Seneca Polytechnic
Graduate Certificate, Marketing Management
University of Toronto School of Continuing Studies
Certificate, Brand Management
SKILLS
ABOUT EMILY WRIGHT
With a decade of experience in complex B2B marketing, tech advisory, and research, I help software marketers deliver positive customer experiences that drive organizational growth and prosperity. As a Senior Research Analyst on ITRG\'s Marketing Advisory team, I drive our Customer Experience practice area, focusing on customer success, retention, satisfaction, and advocacy.My areas of expertise include customer experience, satisfaction measurement, retention lifecycle & CLV, customer advocacy, event marketing, digital marketing, quantitative and qualitative research, and data analysis.
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