Emily Ross
Principal Digital Experience, Senior Product Owner / Manager, Digital Experience, UX, Growth, Digital Strategy, Content, AEM, Nonprofit, Startup, Comms
- Role
- Senior Principal - Employee Benefits Website & Digital Engagement at NRECA
- Location
- Falls Church, VA, US
- LinkedIn followers
- 500 followers
About Emily Ross
Experience in digital strategy and UX/UI, specifically Web design, product and program management, marketing, and content management systems. I help businesses optimize their digital footprints with strengths in agile development, CMS/AEM management, and product strategy. Proven ability to work with all stakeholders and excel at gathering complicated requirements, developing roadmaps, and communicating timelines. Skilled at orchestrating forward movement with designers, third-party vendors, developers, QA and ultimately launching interactive products, tools, mobile applications, and websites. Extensive knowledge of a variety of content management systems, including Adobe Experience Manager, and have the technical knowledge that makes me ideal for gathering and translating requirements between content and technical teams. Have successfully led several CMS/AEM upgrades and website redesigns. I bring dedication, efficient work efforts, and varied skills to meet the incredible demands of today\'s ever-changing digital environment. Specialties: Product Strategy, Agile Product Development, Adobe Experience Manager, CMS/AEM Upgrades, Content Management System Trainings and Management, Content Development, Web Design, User Experience Design, Brand Management & Marketing, Digital Operations, Strategy, Innovation, Journey Mapping, Business Development, Project Management, Product Definition, Accessibility, Wireframing, JIRA, Scrums, Web Analytics, SEO & SEM, and Social Media
Experience
Senior Principal - Employee Benefits Website & Digital Engagement
Mar 2023 — Present · Arlington, VA, US
Develops and maintains a digital strategy for the various omni-channels- Responsible for the website’s customer and user experience- Redesigned and modernized the website and navigation- Launch the first benefits mobile app for employees - Senior Product and Experience Owner of NRECA’s Employee Benefits website and related benefits digital platforms. Provide product oversite and prioritization over multiple technical and user experience enhancement projects- Creates member journeys- Evaluates products for integration- Ensures digital offerings align with industry standards and business strategies- Leads usability studies, feedback studies, pilots and user acceptance testing- Presents digital enhancements and roadmap at National conferences and regional meetings- Monitors and analyzes data analytics- Leads prioritization sessions with senior leadership- Determines requirement and works in an agile fashion with designers, developers, and QA team members- Instrumental in starting the first style guide and component library for the website to allow for more efficient and consistent development and user experience.
Education
Miami University
Bachelors, Speech Communications - focus in PR, Publicity, Promotion
2000 — 2004
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