Emily Behrman Stiemsma
Director of Marketing at Airborne Athletics
- Role
- Director of Marketing at Airborne Athletics
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Emily Behrman Stiemsma
With a creative background, I’m a product-focused marketer who strives to back up every decision with customer research. Keeping the customer at the forefront of every initiative allows us to design for their needs and desires and communicate it appropriately through multiple marketing channels that have proven success. I’m passionate about taking an idea from conception to execution, learning a great deal along the way! My favorite thing about marketing is that it is ever-evolving, with new opportunities to explore daily. When I’m not on the job talking hoops, I’m very rarely found standing still. I love being outdoors and staying active with my family.
Experience
Director of Marketing
Feb 2021 — Present · Bloomington, MN, US
Airborne Athletics, the parent company of Dr. Dish Basketball created the most innovative training solution ever brought to market, also known as a basketball \"shooting machine\". At Dr. Dish we are constantly innovating and improving our products to meet the demanding needs of players, programs, coaches and trainers.\\\\n\\\\nMy role is responsible for generating quality awareness, intent, sales, and satisfaction for all Dr. Dish Basketball products and services.\\\\n\\\\n• Define annual and ongoing marketing plan\\\\n• Uncover customer/consumer insight and turn it into actionable marketing activity\\\\n• Define timing and business strategy for seasonal integrated advertising campaigns to drive leads\\\\n• Define a plan to foster post-purchase satisfaction customers\\\\n• Work with internal studio and external agency partners to create and optimize campaigns and tactics that create awareness, intent, sales, and customer satisfaction for Dr. Dish products\\\\n• Develop and manage e-commerce shopping experience, working with internal and external partners to\\\\nexecute tactics and experience iterations\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Hamline University
Bachelor of Business Administration (B.B.A.)
2012 — 2016
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