Emily Shuki

Senior Manager @Chapter Aesthetic Studio

Chicago, IL, US

Develop and manage CRM strategies that align with the overall brand and marketing strategy, orchestrating the right messages at the right time to the right audience to drive customer engagement and revenue through direct channels.• Design and evaluate customer journey maps, ensuring each touchpoint is properly identified, defined, and quantified in terms of its relative impact on customer acquisition, experience, and engagement.• Develop and execute a rigorous testing agenda to optimize content and channel performance, leveraging iterative testing, data analysis and continuous learning and improvement that allow for rapid test and learn capabilities and quick pivots as needed.• Optimize CRM channel performance including email and SMS marketing to drive, appointments and top line revenue as well as channel efficiency.• Measure activities against KPIs to determine success of CRM initiatives, including standard KPI dashboards as well as ad hoc and testing results.• Drive marketing automation in areas of email and mobile marketing programs with accountability for delivering efficiency and business results.

Arizona State University

M.Ed, Special Education and Teaching

Ohio University

Bachelor of Science in Journalism, Public Relations