Emily Edwards

About Emily Edwards

I\'m a methodical content manager who drives sustainable traffic and enables sales conversions by leading the development, production, and marketing of robust, evergreen content. There is some mayhem behind the method as with all content, however, and I\'m never afraid to try new ideas and see what works. Part of the fun of developing a specific strategy is leveraging my experience to figure out what works in a particular industry (and in a particular context). The end goal is to produce useful, meaningful content that attracts organic traffic and the journey to delivering this goal is always unique.Areas of Expertise: Calendar planning Content management operations Content mapping Content strategy Editorial development Email marketing Keyword research Leadership Project management SEO content Strategic planning Training & mentoring Website copy editing Workflow development Writing & editing Tools:Ahrefs AirtableAmazon AffiliatesAsanaConfluenceGoogle AnalyticsGoogle DocsHTML Table GeneratorJiraKlaviyoMondayMozOutlookTableauWonoloWordPress

Experience

1. Web Editor Content Strategist

   Lawrence Livermore National Laboratory

   Jul 2024 — Present · Livermore, CA, US

   For over 70 years, Lawrence Livermore National Laboratory (LLNL) has applied science and technology to make the world a safer place. The Lab\'s mission is to enable U.S. security and global stability and resilience by empowering multidisciplinary teams to pursue bold and innovative science and technology.In this role, I edit, create, and maintain content for multiple websites for internal and external audiences, balancing input from stakeholders and programmatic requirements with user needs. Regularly collaborate with a multidisciplinary team of communicators, designers, web administrators and developers to deliver quality communications products.

Education

• Trinity College Dublin

  Doctor of Philosophy (PhD), Women's Studies

• Simon Fraser University

  Master of Arts (MA), Women's Studies

• Western University

  Bachelor of Arts (BA), English Literature (British and Commonwealth)

Skills

• Writing
• Marketing Analytics
• Editing
• Press Releases
• Leadership
• Copywriting
• Public Speaking
• Program Development
• Management
• SEO
• Research
• Strategy
• Policy
• Social Media
• Social Media Evangelist
• Marketing Communications
• Marketing
• Qualitative Research
• Curriculum Design
• Online Marketing
• Content Development
• Patient Engagement
• Building Brand Awareness
• Content Management
• Target Marketing
• Project Management
• Content Strategy
• Marketing Strategy
• Marketing Research
• Health Policy