Emily Fiddler
Online Trade & Merchandiser @Asda
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WORK HISTORY
Online Trade & Merchandiser @Asda
Leeds, GB
EDUCATION
The Manchester Metropolitan University
Bachelor of Arts (B.A.)
King James's School
High School
SKILLS
ABOUT EMILY FIDDLER
With over 7 years of experience in eCommerce merchandising, I am passionate about delivering the best online shopping experience for customers across various platforms and channels. I have a BA in Sociology and Cultural Studies, which helps me understand customer behavior, preferences, and trends. I am currently an Q-Commerce Merchandising Specialist at Asda, where I own the multi-million pound Q-Commerce business relationship between Asda, Uber Eats, Deliveroo, and Just Eat. In my current role, I provide weekly sales insights, menu and merchandising management, strategic marketing plan, and value proposition for the Q-Commerce segment. I also maintain and build relationships with all vendors, and lead the roll out of monetisation across all platforms. I have strong skills in web content, customer service, and customer experience, which I use to optimise the site performance, increase traffic, conversion, and basket size, and enhance customer satisfaction and loyalty. I am always looking for new ways to innovate, improve, and grow the Q-Commerce business, and I enjoy working with a diverse and collaborative team that shares the same vision and values.
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