Emily Rowney

About Emily Rowney

With over a decade of experience in product management and nearly 18 years in market research, I specialize in building and launching products that are as strategic as they are user-centered. My career spans technical product development, go-to-market strategy, customer activation, and cross-functional team leadership.I bring a unique ability to blend deep market insight with product intuition, translating customer needs into scalable solutions. From roadmap ownership and agile execution to enablement and positioning, I’ve led efforts that improve user experience, drive adoption, and generate measurable business impact.As a former market researcher, I naturally seek the “why” behind user behavior, using qualitative and quantitative insights to shape product direction. I’ve worked closely with engineering, design, sales, and marketing to bring complex ideas to life. I’m passionate about mentoring teams, fostering collaboration, and driving innovation through clarity and empathy.Let’s connect if you\'re building something meaningful or just want to talk product, research, or strategy.

Experience

1. Director, Product

   Workmoney

   Feb 2026 — Present · OR, US

   Owns the end-to-end entry into the WorkMoney ecosystem, shaping onboarding, activation, and the early member experience. Partners closely with Product, Design, Engineering, Marketing, Research, and Growth to ensure members quickly understand, access, and realize the value WorkMoney provides.

Education

• University of California, Davis

  Certificate, Sensory Science and Consumer Testing

  2010 — 2011

• Oregon State University

  B.A., Anthropology

  2003 — 2006

Skills

• Focus Groups
• Thrives in Fast Past Environment
• Confirmit
• Statistics
• Data Analysis
• Data Collection
• Quantitative Research
• Marketing Research
• Qualitative Research
• Market Research
• Able to Multi-Task
• Research Design
• Powerpoint
• Microsoft Excel
• Fmcg
• Wincross
• Spss
• Sas
• Excel
• Consumer Packaged Goods