Emily Messina

About Emily Messina

Change Management & Organizational Effectiveness Professional | Operations, Learning, Systems & Marketing Leadership | Enterprise TransformationChange management and organizational effectiveness professional with 9+ years of experience spanning operations, learning & development, systems implementation, compliance, and enterprise marketing strategy and execution. Known for a systems-thinking, end-user-focused approach—breaking down complex operational, regulatory, and marketing challenges to build scalable, compliant, and effective solutions.Experience includes leading LMS ownership and training programs, conducting organizational and readiness assessments, creating SOPs, supporting legal and compliance reviews, managing marketing strategy and administration, designing marketing materials, overseeing digital advertising (SEO, Google Ads, Meta), and integrating operations, marketing, and systems across multiple businesses. Brings a rare blend of strategic thinking and hands-on execution across complex, multi-entity environments.

Experience

1. Operations Analyst

   New Forum

   Jan 2024 — Present · Charlotte, NC, US

   Serve as primary IT and systems lead across seven businesses, overseeing system administration, vendor coordination, and end-user support to enhance operational continuity and risk management.• Lead multi-phase technology modernization projects, including an enterprise overhaul of internet, phone, TV, and network management across two senior living properties, achieving hundreds of thousands in annual cost savings.• Partner with HR, Accounting, and Operations teams to evaluate, integrate, and optimize POS, accounting, and HR software systems, ensuring cross-system alignment and data integrity.• Conduct business process analyses and user experience assessments to identify automation and workflow improvements that increase efficiency and user satisfaction.• Develop and deliver cybersecurity and phishing awareness training for all business units; collaborate with Forensic IT and Legal on investigations and compliance matters.• Facilitate workshops with executive leadership and operational teams to drive root cause analysis, risk mitigation, and process reengineering initiatives.• Lead the creation and alignment of new policies, leases, applications, and resident documentation to ensure consistency, legality, and compliance across senior living properties.• Oversee strategic marketing and communications initiatives, including brand integration and digital strategy optimization to support business goals.• Managed and optimized the restaurant technology ecosystem across multiple concepts, including Toast POS, Restaurant365 (accounting and inventory), Tripleseat (events), and the scheduling platform, ensuring reliable operations and accurate data flow.• Partnered closely with restaurant leadership to improve front- and back-of-house workflows, enhance food cost and inventory visibility, and support operational decision-making through system improvements and integrations.

Education

• Rutgers University

  Master's degree, Higher Education/Higher Education Administration

• Rutgers University

  Master of Education (M.Ed.), College Student Affairs

  2015 — 2017

• Ramapo College of New Jersey

  Bachelor of Science (B.S.), Business Administration/Management

  2010 — 2014