Emily Biehl Erbach

Communications Manager @Goodwill Industries International

Lead internal and corporate B2B communications from the Goodwill Industries International national office to a network of 150+ independent local Goodwill organizations-Serve as a strategic communications partner to executive leadership, shaping system-wide messaging for enterprise priorities, national initiatives, and organizational updates-Develop and lead the internal communications strategy supporting donated goods retail, brand protection and enhancement, and other brand initiatives — crafting narrative frameworks that increase visibility, drive engagement, and position Goodwill competitively within the evolving resale market-Incorporate competitive landscape insights into internal storytelling to help local organizations better understand market dynamics, brand differentiation, and strategic positioning-Oversee and manage the organization’s intranet in partnership with Data/IT, leading content strategy, information architecture, and user experience improvements to strengthen clarity, accessibility, and engagement-Manage and execute inter-network communications, including executive messaging, national announcements, and cross-functional campaign rollouts-Own strategy and content development for the organization’s largest inter-network email channel; under my direction, increased average open rates from 24% to 30%+ through refined audience segmentation and messaging strategy-Ensure alignment between national office communications and local Goodwill organizations, reinforcing consistency in positioning and supporting effective system-wide implementation.