Emily Pukala

About Emily Pukala

As the Director of Distribution Communication at Allstate, I lead the communication and engagement infrastructure for 30K producers and employees across the US. With over 11 years of experience in this role, I have successfully led the multi-year communication, change and engagement strategy in support of the corporate business transformation, which involved aligning and mobilizing stakeholders, managing risks and opportunities, and delivering business and customer outcomes.I have also chaired the $3.5M digital transformation and modernization of the intranet platform with 100M+ annual interactions, utilizing user-centric design principles and agile build/release. This project enhanced the user experience, increased the efficiency and effectiveness of communication, and enabled data-driven decision making. My areas of expertise include operations management, public relations, social media relations, strategic planning, reputation management, and crisis and issues management. I hold an MBA from DePaul University, an MA in Communication and multiple certifications from LinkedIn in digital transformation, time management, and managing up. I am passionate about adapting to rapidly changing business environments, building and leading diverse and high-performance teams, and driving results and execution excellence.

Experience

1. Senior Manager, Strategy

   Allstate

   Dec 2023 — Present · Arlington Heights, IL, US

   Lead teams across the sales organization in developing strategic storylines, plans and operating roadmaps for priority portfolio initiatives resulting in program acceleration and accelerated speed to decision making. • Develop and release storytelling development course for 250+ sales employees to improve articulation of strategic narrative to create understanding and influence direction.• Define plan to ensure agents are appropriately positioned with customers and implications to agent businesses are at the forefront as initiatives roll out to achieve enterprise-wide goal to improve 25M customer interactions in 2025.• Design comprehensive stakeholder engagement and messaging strategy with clear expectations to advance the future of agency evolution focusing on sales executive leadership, employees, and producer personas. Enhance and establish new resources to provide consistent and comprehensive updates on transformation journey.• Build consumer research plan including strategic intent, themes, guiding principles, dependencies, outcomes, and roadmap to inform the next phase of agency transformation and boost producer value in omni-channel approach.• Create go-to-market launch strategy for new dealer agent distribution model expanding their product offering to better meet the needs of consumers.

Education

• DePaul University - Charles H. Kellstadt Graduate School of Business

  Master of Business Administration

• Governors State University

  Master of Arts

• Illinois State University

  Bachelor of Science

Skills

• Reputation Management
• Corporate Communications
• Public Speaking
• Public Relations Skills
• Budget Preparation
• Media Measurement
• Spokesperson
• Employee Recognition
• Budgeting
• Strategic Communications
• Property &Amp; Casualty Insurance
• Marketing Communications
• Employee Management
• Strategic Planning
• Budget Tracking
• National Media Relations
• Community Outreach
• Strategic Thinking
• Media Relations Training
• Corporate Events
• Leadership Development
• Communication Training
• Social Media Relations
• Budget Oversight
• Communications Planning
• Marketing
• Business Communications
• Newsletters
• Program Management
• Issues Management
• Communications Strategy
• Crisis Communications
• Employee Engagement
• Leadership
• Budget Analysis
• Budget Management
• Social Media
• Public Relations
• Internal Communications
• Media Relations