Emily Pederson

About Emily Pederson

Helping companies bridge the gap between marketing and sales, create efficiency and drive growth with emphasis on digital marketing, project management and operations.I\'ve served as strategist for a wide cross-section of industries, with a specific emphasis on Manufacturing, Med-Tech, and Education. My expertise is with B2B, B2C, B2B2C and e-comm digital marketing strategies, leading campaigns with emphasis in lead generation, SEO domination, sales and marketing automation, and alignment. Strategic tactics include- Website strategy, sitemap creation, and development management- SEO strategy- Persona development- Lead conversion strategy- Social media strategy- Paid media strategy- Content marketing and distribution- Marketing automation- Tech stack assessment and system integration strategy- Analyzing and reporting of campaign efforts with expertise in campaign optimization- Campaign creation and proposal development- Client presentationMore about me? I am a first-born, left-handed Virgo with a taste for whiskey. This should explain everything.

Experience

1. Chief of Client Relations

   Greenline Marketing

   Nov 2021 — Present

   Marketing Contractor - Digital Strategy - Inbound Marketing Expert - Outsourced Marketing ServicesFrom client strategy, to brainstorming, to reporting and analyzing, Greenline Marketing helps ensure clients are always bringing their A-game.We bring the successful, tried and true tactics of Inbound and digital marketing to our clients to help them grow leads, revenue, sales and ultimately their business.Greenline Marketing values the opportunity to collaborate with businesses - regardless of industry or budget - to effectively invest marketing dollars.

Education

• St. Cloud Technical College

  Associate of Applied Science

  2004 — 2006

• Princeton High School

  Diploma

  1999 — 2003

Skills

• Hubspot
• Market Planning
• Brand Development Strategy
• Web Development
• Communication
• Consumer Products
• Advertising
• Stong Verbal and Written Communcation Skills
• Knowledge Sharing
• Trade Shows
• Innovativeness
• Interpersonal Communication Abilities
• International Relations
• Team Leadership
• Go-Getter Attitude
• Project Management
• Consumer Goods
• Process Simulation
• Product Design
• Brand Development
• Priority Management
• Self Motivated
• Attention to Detail
• Passionate
• Communication Skills
• Timely
• Inbound Marketing
• Program Development
• Management
• Strategy
• Product Development
• Marketing
• Sales
• Flexibility
• Resourceful Problem-Solving
• Direct Sales
• Lead Generation
• Category Management
• Market Research
• Packaging Design