Emily Furness Parson
Senior Vice President - Centra Install Pros @Centra Windows & Install Pros
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WORK HISTORY
Senior Vice President - Centra Install Pros @Centra Windows & Install Pros
CA
As Senior Vice President of Centra Install Pros, Emily leads the company’s single-family installation division across British Columbia and Alberta with a focus on vision, growth, and transformation. She drives strategic alignment and execution across all aspects of the business, from sales and marketing to operations, quality, and customer experience, while maintaining full P&L accountability, financial forecasting, and budget stewardship.Emily is responsible for defining and delivering a multi-year transformation strategy that integrates technology, analytics, and process modernization to achieve measurable revenue and profit growth. She leads the visioning and alignment of enterprise initiatives, establishing frameworks for governance, performance measurement, and operational scalability.Partnering closely with Technology, People & Culture, and Finance, Emily builds organizational capability, champions innovation, and fosters a collaborative, high-performance culture. Her leadership inspires teams to embrace change, deliver industry-leading customer experiences, and advance Centra’s mission of agile, people-centered growth. Emily is passionate about supporting her team and their families and empowering everyone to reach their full potential in their careers and life.Core Competencies:Strategic Visioning · P&L Management · Revenue & Profit Growth · Financial Forecasting & Budgeting · Digital Transformation · Enterprise Governance · Strategic Planning & Execution · Data-Driven Decision Making · Operational Leadership · Change Management · People & Culture Leadership · Omnichannel Strategy · Customer Experience (CX) · Transformation Leadership · Inspiring Teams
EDUCATION
Sauder School of Business
Marketing/Marketing Management, General
Simon Fraser University
Bachelor of Arts, Communications Major, English Minor
Canadian Professional Management Services
Management
SKILLS
ABOUT EMILY FURNESS PARSON
Emily Parson is a strategic and people-centered executive with over 15 years of progressive leadership experience driving enterprise-wide transformation, operational excellence, and growth. As Senior Vice President of Centra Install Pros, she leads Centra’s single-family installation division across Western Canada. Empowering teams to deliver industry-leading customer experiences while achieving strong financial performance and agile growth.Known for her ability to connect strategy, process, technology, and people, Emily brings deep expertise in digital transformation, enterprise system implementation, and change management. She has a proven record of success leading large-scale, multi-year programs that modernize operations, elevate customer experiences, and strengthen organizational culture.Her leadership philosophy blends vision and execution. She unites cross-functional teams around shared goals, data-informed insight, and continuous improvement. With full P&L accountability, Emily drives measurable results through strategic planning, financial management, forecasting, and operational efficiency.A champion of Centra’s “Own it!” culture, Emily believes true transformation begins with people. She is passionate about empowering others to reach their full potential and creating environments where innovation, collaboration, and purpose thrive.
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