Emily Niichel
Manager, Marketing Campaigns @Mattress Firm
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WORK HISTORY
Manager, Marketing Campaigns @Mattress Firm
Transitioned from Media to Marketing Campaign Planning as part of a reorganization, maintaining previous responsibilities while expanding focus to lead end-to-end campaign planning for Non-Co-Op and Financing campaigns, overseeing them from strategy to execution• Lead campaign planning and collaborate cross-functionally across all aspects of marketing, including media, owned/earned channels, and in-store initiatives.
EDUCATION
University of Arkansas
Bachelor of Science (BS)
SKILLS
ABOUT EMILY NIICHEL
Experienced marketing professional with a demonstrated history of working in different industries. Strong digital media and communication professional skilled in digital strategy, media buying and creative asset management. Successful in developing and executing strategic plans, maintaining marketing budgets, and managing projects from inception to completion. Well-organized, with a track record that demonstrates self-motivation, creativity, and initiative to achieve both professional and corporate goals.
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