Emily Mo
Web Merchandising at Holland America Line | Digital Marketing, Merchandising, eCommerce
- Role
- Senior Manager, Web Merchandising at Holland America Line
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Emily Mo
Digital marketing and ecommerce leader with hands-on strategic and execution-based…
Experience
Senior Manager, Web Merchandising
Sep 2021 — Present · Seattle, WA, US
Owns the end-to-end global eCommerce merchandising and personalization strategy for offers, featured products, and promotional efforts across HollandAmerica.com in all markets (US, Canada, UK, Europe, Australia)- Leads eCommerce merchandising strategies to elevate promotion and product visibility and drive eCommerce KPIs- Responsible for accuracy and merchandising of promotional content and pricing/fare messaging- Partners cross-functionally with marketing, product and UX to align site experiences with offers and campaigns- Directs A/B testing initiatives and analysis to identify optimization opportunities, improve engagement, and drive eCommerce revenue- Spearheads personalized guest experiences through key segmentation strategies- Champions SEO strategy by optimizing site content for search visibility and relevance- Advocates for efficient authoring workflows and collaborates with product and development on new site features - Maintains brand consistency and digital standards through rigorous QA and content reviews- Serves as a subject matter expert on the AEM platform, overseeing authoring execution, optimization and troubleshooting of digital workflows- Collaborates with development/engineering and product teams to identify and resolve website bugs- Empowers a high-performing team of strategic and technical merchandisers, driving process improvements and operational excellence
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