Emily McAtee Goad
Writing Words that Move People (and EVs)
- Role
- Marketing Consultant at Upwork
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Emily McAtee Goad
With nearly a decade of experience, I move fluidly between strategic planning, project management, corporate branding, and digital marketing—helping companies tell their story. My work has been guided by a singular curiosity for how authentic, layered, and content-rich communication can build community and drive organizational growth.
Experience
Marketing Consultant
Oct 2022 — Present · San Francisco, CA, US
responsibilities vary from client to client -Design and execute targeted B2B and B2C digital marketing campaigns to support specific markets and initiatives, leveraging email drips and scheduling to drive organizational growth-Craft compelling copy for various industry articles, newsletters, and blog posts, with a focus on optimizing search engine visibility and driving traffic through effective SEO strategies-Track key performance indicators (KPIs) including web traffic, clicks, shares, and mentions to develop industry-specific target personas and identify effective content strategies for social media channels
Education
Harlaxton College
British Studies
University of Southern Indiana
Bachelor of Science - BS
UC San Diego Extended Studies
Digital Marketing Certificate
Skills
- Time Management
- Public Speaking
- Teamwork
- Taleo
- Strategic Marketing
- Leadership
- Prospecting Skills
- Human Resources
- Event Planning
- Onboarding
- Social Media Marketing
- Microsoft Excel
- Inventory Management
- Recruiting
- Merchandising
- Talent Management
- Sourcing
- Training
- Microsoft Word
- Team Leadership
- Retail
- Content Marketing
- Customer Service
- Oracle Database
- Digital Marketing
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