Emily Whiting

About Emily Whiting

Commercial leader who loves solving consumer problems.With more than 15 years of experience in the sports and digital industry, I am passionate about driving business growth, innovation, and consumer engagement. As the Go to Market Excellence Director for APLA, I lead a team of sales tools experts who deliver seasonal strategies and tools to our sales force.In my prior role as the Consumer x Marketplace leader for the men\'s business in APLA, I was responsible for shaping the marketplace in APLA for growth in the men\'s business by leading distribution and retail strategy.As the Senior Director of APLA NDDC Business Growth at Nike, I led a cross-functional offense across geo and territory that built and executed digital growth plans for Asia Pacific Latin America. As the North America Nike App Business Director, I was responsible for driving the strategy and operating model for the Nike app. I collaborated with the global digital product team to integrate new capabilities and features, and created data-driven reports and analyses to measure and optimize the business performance.

Experience

1. Director, Apla Go to Market Excellence

   耐克

   Sep 2025 — Present · Beaverton, OR, US

Education

• University of Oregon

  Bachelor of Arts, Journalism

  2005 — 2008

• Jesuit High School

  Diploma

  2000 — 2004

Skills

• Marketing
• Marketing Communications
• Digital Marketing
• Event Management
• E-Commerce
• Marketing Strategy
• Event Planning
• Customer Service
• Social Media
• Online Advertising
• Management
• Leadership
• People Development
• Creative Direction
• Sales
• Project Management
• Merchandising
• Social Networking
• Email Marketing
• Social Media Marketing