Emily Long
DTC Digital & Brand Marketing Leader
- Role
- Director of Digital Marketing at Great Southern Wood Preserving
- Location
- Dothan, AL, US
- LinkedIn followers
- 500 followers
About Emily Long
Leaning on my MBA in International Business, and minor in Spanish, I\'m a well-rounded senior marketing leader with demonstrated results leading teams of 30+ across DTC clients with 650+ corporate and franchise locations. Known for the ability to build marketing strategies and campaigns that deliver results; this success is achieved through innovation, strategic planning and a “sleeves rolled up” leadership approach. My unique ability to cut through complexity and create clarity has led to converting 100% of franchises to digital strategies, a consistent annual increase Y/Y in new customer acquisition, and 2.5B digital media impressions. In addition to leading the digital transformation for this client, I was instrumental in growing it Y/Y from 150 locations to 650+ locations.Key highlights include:* Architected nationwide go-to-market social media, digital radio, SMS and brand ambassador/influencer programs.*Built first-ever digital marketing strategy and converted 100% of locations despite initial objections*Built, led and grew brand ambassador/influencer program with 100+ ambassadors*Key partner in product and brand photo shoots in Miami, Hawaii, U.S. Virgin Islands*Serve as single point-of-contact for annual company events including site selection, contract negotiations, itinerary planning and on-site managementSkills:* Integrated Online to Offline Branding * Influencer/Brand Ambassador Management * Marketing Campaign Development & Execution * Market Analysis and Technology* Client Relationship Management
Experience
Director of Digital Marketing
Great Southern Wood Preserving
Aug 2023 — Present
Education
University of Memphis
Master of Business Administration - MBA, International Business
Auburn University
Bachelor of Arts - BA, Major: Spanish International Trade and Business
Skills
- Event Planning
- Press Releases
- Advertising
- Marketing Strategy
- Marketing Communications
- Social Media Marketing
- Marketing
- Salesforce.com
- Budgets
- Public Relations
- Trade Shows
- Customer Service
- Social Media
- New Business Development
- Email Marketing
- Sales
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