Emily Lauer

About Emily Lauer

With 25 years of diverse communications experience, I am an award-winning public…

Experience

1. Vice President, Pr & Communications

   Destination Cleveland

   Jan 2022 — Present

   Member of organization leadership team. Directs internal & external communications strategy, planning and execution on an enterprise scale to enhance the Cleveland brand and reputation of Destination Cleveland. Includes executive communications counsel to CEO & Board Chair and representing the organization with community & government stakeholders. Manages team of 3 direct reports across local, trade, national, and international strategic markets as well as agency partners when internal team responsibilities flex and grow. Team consistently exceeds annual personal and shared goals, resulting in consistent promotion across PR team. Directs B2B/B2C media relations, delivering consistent increases in metrics across strategic markets, contributing to changing perceptions of Cleveland. From 20••••19, impressions grew by nearly 40% and story placements grew by 85%, including high-profile top-tier media stories. Partners with Human Resources to design & implement internal communications efforts and with Chief Experience Officer to develop and implement government/community affairs efforts, including situation analysis, messaging and communicating through effective and varied channels. Collaborates across and consensus builds within marketing department and cross functionally to achieve audience-specific communications goals and ensure comprehensive, brand-aligned approach to delivering on Destination Cleveland’s mission and achieving annual visitor metrics and resident engagement goals. Manages Cleveland’s international tourism marketing/sales effort. Builds and maintains productive relationships with colleagues at all levels. Analyzes consumer and media behavior, trends and research to develop and optimize PR efforts and provide counsel and insight to senior leadership on key issues. Co-manages proofreading team, ensuring written and visual communications standards are met. Leads the crisis communications team.

Skills

• Publicity
• Blogging
• Strategy
• Trade Shows
• Internal Communications
• Strategic Planning
• Media Relations
• Integrated Marketing
• Spokesperson
• Media Training
• Event Planning
• Crisis Communications
• Corporate Communications
• Spokesperson Training
• Social Media
• Management
• Media Studies
• Press Releases
• Copywriting
• Marketing
• Marketing Communications
• Strategic Communications
• Public Relations