Emily Matthews
Corporate Events Specialist @ BAE Systems, Inc. | Events & Marketing Leader | Project Manager | Data-Driven Decision Maker
- Role
- Corporate Events Specialist at BAE Systems, Inc.
- Location
- Binghamton, NY, US
- LinkedIn followers
- 500 followers
About Emily Matthews
I’m a project management professional with years of experience turning complex corporate…
Experience
Corporate Events Specialist
Mar 2020 — Present
Event Strategy Development: Collaborate with executive leadership and business development to design and execute event strategies that enhance brand awareness and drive lead generation, aligning with broader business objectives- Budget Management: Oversee a tradeshow calendar of 50+ events annually with a budget exceeding $1.2 million, ensuring cost-effectiveness and maximizing ROI through strategic planning- Comprehensive Event Planning: Manage logistics for all aspects of events including venue selection, registration, and on-site requirements, implementing best practices to ensure seamless execution- Cross-Functional Collaboration: Partner with marketing, sales, and design teams to ensure event objectives align with overall business goals, driving cohesive messaging and brand exposure- Performance Metrics and Reporting: Develop and monitor analytics to evaluate event success, providing insights on attendance, engagement, and lead generation to inform future strategies- Creative Content Development: Engage with graphic designers and marketing teams to produce compelling promotional materials and digital assets that resonate with target audiences- Social Media and Campaign Management: Curate and generate content for promotional activities across multiple platforms, driving engagement and providing detailed performance analysis.
Education
Syracuse University
Bachelor’s Degree
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