Emily Goodman

Marketing Manager @American Bankers Association

Washington, DC, US

Develops and executes multi-channel marketing campaigns (Web, email, mobile, events, social media etc.) that are creative and easy to understand to increase awareness and consideration of the ABA’s partnerships with other organizations- Measures marketing effectiveness through quarterly reporting and communicate progress against goals using Salesforce, Eloqua, Google Analytics, and other data measurement tools to inform marketing decisions-Assists with development of marketing materials for the Partner Network e.g, direct mail, brochures, web content, emails, articles, etc. to ensure they align with campaign messaging and ABA brand guidelines-Works with partners to understand industry issues, their solutions, and key initiatives. Develop and manage annual marketing plans for endorsed partners-Serve as the editor of a quarterly email newsletter for bankers, working with partners to develop content for each issue- Serves as the editor of a monthly email newsletter for Partner Network members, working internally with stakeholder to develop content -Supports the marketing needs of ABA’s HR organization, including high-profile initiatives-Monitors industry-trends, competitive shifts, and emerging media to influence campaign messaging and investments-Works with other key ABA teams to gather “member voice”, incorporate feedback into marketing campaigns, and provide recommendations for new products and services to Product Management teams- Works regularly in ABA’s email platforms, Stensul and Salesforce Marketing Cloud- Serves as a ‘power user’ in Salesforce Marketing Cloud, including uploading approved emails from Stensul to SFMC, activating single-send emails and journeys, and designing emails in Stensul.

Winthrop University

Bachelor’s Degree