Emily Petroff
Marketing Account Manager and Creative Strategist at Nationwide
- Role
- Marketing Account Manager Creative Strategist at Nationwide
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Emily Petroff
I’m a corporate strategy professional with over a decade of experience in B2B and B2C…
Experience
Marketing Account Manager Creative Strategist
Aug 2019 — Present
Develop the creative strategy that helps drive success of high-visibility B2B and B2C marketing campaigns for a Fortune 100 company. Business lines supported — Personal Lines (B2C—Home, Auto, Renters), Cross-sell, Agency Marketing, Local, National, and International Meetings and Events, Corporate Citizenship, Cybersecurity, Commercial Lines (B2B — Construction, Manufacturing, Real Estate, Human Services), Farms, Ranches, and Agribusiness.· Utilize digital and traditional marketing tactics to drive sustainable business growth, guiding the creative development process from ideation to planning and execution.• Deploy A/B testing strategies, leveraging marketing best practices and current trends.• Monitor campaign performance and recommend adjustments to optimize content relevance, design, CTA, and other factors. • Participate in research study read-outs to stay informed about consumer and agent insights, brand perception, competitor analysis, and customer behavior.• Played a pivotal role in development of the Nationwide Agribusiness ATV/UTV Safety campaign which earned the esteemed 2025 Ag Leaders Award for Leadership in Community.
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