Emily Slaughter
Digital Merchandising & eCommerce Leader | Omnichannel Growth | Digital & Retail Innovation | Customer Experience | Team Leadership
- Role
- Director of Digital Merchandising at The Container Store
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Emily Slaughter
I’m a senior leader in eCommerce and digital experience with deep expertise in buying, site merchandising, customer experience strategy, and digital growth. I lead cross-functional teams to deliver seamless online experiences by optimizing category management, onsite execution, and digital storytelling to drive engagement and business results.I’m passionate about building and mentoring high-performing teams, cross functional collaboration, and using data-driven insights to shape strategy and accelerate growth. My leadership style blends creative thinking with operational excellence to deliver measurable results in dynamic digital environments.Earlier in my career, I gained hands-on experience in buying and product selection, curating assortments and building strategies that directly fueled online growth. Today, I bring that full-spectrum perspective to how I lead by balancing data with creativity, optimizing customer journeys, and scaling digital businesses for the future.
Experience
Director of Digital Merchandising
May 2022 — Present · Dallas, TX, US
Lead the digital merchandising strategy for The Container Store’s eCommerce business, driving category growth, online product storytelling, and site execution to exceed financial and customer engagement goals. Partner cross-functionally with Buying, Marketing, Creative, Content, Digital Product, and Technology teams to deliver seamless and inspiring online experiences. • Developed and executed digital merchandising strategies to optimize product presentation, navigation, and promotional execution—contributing to online revenue growth and conversion improvement. • Played a key leadership role in launching The Container Store’s first Drop Ship program in 2023, collaborating with Buying, Technology, and Product teams to expand online assortment and drive incremental sales. • Established a robust site merchandising reporting framework, providing actionable insights into product performance, navigation trends, customer shopping behavior, and conversion opportunities. • Revamped and streamlined the new item setup process by introducing Excel-based submission forms, driving efficiency across Buying, Digital, Creative, and Marketing teams. • Collaborate with Marketing, Creative, and Content partners to align merchandising strategies with homepage content, email placements, landing pages, and promotional moments. • Lead and mentor a team of 5, including Site Merchandising Managers and Online Merchandise Coordinators, overseeing product setup, data attribution, category management, navigation, and promotional execution.
Education
University of North Texas
BS, Home Furnishings Merchandising
2000 — 2005
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