Emily Higgins
Mass Engagement Product Development @Stroke Association
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WORK HISTORY
Mass Engagement Product Development @Stroke Association
Nottingham, GB
Member of the Experience team leading Product Development across our Mass Engagement area. Responsible for the development of our integrated NPD approach and strategic direction. Working across multiple teams such as Mass Participation, Individual Giving and audiences such as beneficiaries and fundraising supporters, to support development, adaptation and refinement of a portfolio of products aimed at engaging, promoting support and/or raising income.Day to day tasks include- Portfolio analysis - Market/Competitor research and insight- Audience insight and development- Implementation of testing strategies- Creation of detailed multi-channel marketing plans- Running workshops to promote innovative problem solving - Internal and external relationship management
EDUCATION
CIM | The Chartered Institute of Marketing
Level 6 CIM Diploma in Professional Marketing, Marketing
Inter-Community School Zurich
IB, International Baccalaurate
The Manchester Metropolitan University
Bachelor of Arts - BA, Business & Psychology
The Institute of Direct and Digital Marketing (IDM)
AwardDirM (Award in Direct Mail), Direct Marketing
The Institute of Direct and Digital Marketing (IDM)
Cert BE Professional Certificate, Behavioural Economics
ABOUT EMILY HIGGINS
I am currently working at the Stroke Association - a UK charity dedicated to supporting stroke survivors rebuild their lives - leading on their Mass Engagement Product Development. I am a trained Mental Health First Aider with a degree in Business and Psychology (BAhons), a Level 6 CIM Diploma in Professional Marketing (ACIM) and a professional certificate in Behavioural Economics (Cert BE).I have wide ranging experience within product, marketing, public relations, gaming and customer service. I have gained this experience across multiple industries including; Non-profit, Automotive, Entertainment and Tourist - with market leading companies such as Chevrolet and The Walt Disney Company. Outside of my day to day job I have experience and a keen interest in journalism and photography.
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