Emily Fagan

About Emily Fagan

Financial services industry writer, researcher and content creator. Certified Digital Marketing Professional in Strategy & Planning. Supporting brand awareness, demand generation, sales pipelines, customer loyalty, advocacy and retention. Experienced professional Creative Services and Brand Marketing Manager, excelling in program planning, execution and analysis. Additional skills include event planning, social media, PR, customer service, training and SEO.Emily Fagan has nearly twenty years of experience in marketing and brand direction, after having earned a BFA from Rhode Island College, continued education credits and certifications focused on branding, digital marketing, content strategy and more.Having held various management positions within the hospitality, retail, and fintech industries, Emily has earned a reputation for strengthening brands through strategic initiatives and creative approaches. Known for an exceptional skill set when developing and executing in a wide range of marketing disciplines (creative, digital, advertising, content curation, writing, ecommerce, public relations and social media). In her spare time, Emily also has a passion for helping small businesses build an online presence and grow market share.Previously, she held the Creative Services Manager position at TravelCenters of America’s corporate campus in Westlake, Ohio, a fortune-500 company with nearly 300 truck stops and over 800 restaurants located across the US. While at TA, Fagan built the Creative Services Department from the ground up, servicing all business units within the TA organization - most notably supporting the company through a first of its kind rebranding rollout. In addition, Fagan gained extensive experience while serving for ten years in the Quaker Steak & Lube Franchising Corporation’s Marketing Department, earning several promotions. She was esteemed for enhancing the QSL brand voice and visuals, while elevating the in-house marketing department to the status of a full-service agency. Her experience began in marketing and public relations as Marketing Director for StepStone Hospitality, a Providence Rhode Island based hospitality management firm which allowed her to indulge in her passion to direct all aspects of marketing, social media and advertising for several independent and well-known brand-named properties around the US.

Experience

1. Senior Content Manager

   Alkami Technology

   Oct 2024 — Present · Plano, TX, US

   My role consists of supporting content strategy and creation around market research, industry hot topics, and product applications that help banks and credit unions better understand their account holders, operate efficiently and grow their businesses. I have the pleasure of working cross functionally with executive leaders, product owners, technology teams, client success teams, product marketers, demand generators, creatives, customers, third party researchers and influencers, and so many others. I act as a sponge to absorb as much knowledge from each of my interactions and then connect that knowledge to the correct audiences via conversation, authorship and engagements. My approaches are equally creative and analytical, accessing both sides of my brain to execute content programs that lead to boosts in awareness, consideration, conversion and optimization.Alkami also entrusts me to take on leadership roles within special projects such as: Alkami Co:lab Communications, Share of Voice Growth, Influencer Strategy, Thought Leadership and more.

Education

• Rhode Island College

  Bachelor of Fine Arts (B.F.A.), Graphic Design

  2003 — 2007

Skills

• Copywriting
• Adobe Creative Suite
• Budgets
• Hotels
• Budgeting
• Project Management
• Photography
• Brand Development
• Hospitality Industry
• Graphics
• Time Management
• Corporate Branding
• Media Planning
• Photoshop
• Graphic Design
• Marketing Communications
• Illustrator
• Photo Editing
• Restaurants
• Online Marketing
• SEO
• Trade Shows
• Marketing Management
• Sales
• Email Marketing
• Restaurant Management
• Press Releases
• Social Media Marketing
• Hospitality
• Social Media
• Advertising
• Event Management
• Marketing