Emily Gerhold

About Emily Gerhold

As the Director of Marketing & Events at Sonoma Raceway, I lead the strategy and execution of integrated marketing plans for our major motorsports events. From developing promotional campaigns that drive ticket sales to managing creative projects and ensuring brand consistency, I’m focused on delivering results — and unforgettable fan experiences.On event weekends, I manage everything from Pre-Race Ceremonies and Victory Lane celebrations to driver appearances, live entertainment, fan engagement, and seamless partner integration. I thrive in fast-paced environments where creative thinking, precision planning, and adaptability are key.I’m passionate about crafting experiences that resonate — whether it’s for fans, partners, celebrities, or VIP guests — and I work closely with our partnerships team to support acquisition, activation, and retention strategies.Outside the office, I enjoy photography as a freelance hobby and have a strong interest in social media, content creation, and building genuine connections through storytelling.

Experience

1. Director, Marketing & Events

   Sonoma Raceway

   Jan 2025 — Present · Sonoma, CA, US

Education

• California Polytechnic State University-San Luis Obispo

  Bachelor of Science (B.S.), Dairy Science, Agricultural Communications

  2012 — 2017

Skills

• Teamwork
• Public Speaking
• Microsoft Office
• Powerpoint
• Research
• Social Media
• Microsoft Excel
• Microsoft Word
• Customer Service
• English
• Team Leadership
• Social Networking
• Data Analysis
• Html
• Windows
• Dairy
• Facebook
• Leadership
• Event Planning
• Workshop Facilitation
• Agriculture
• Communication
• Microsoft Powerpoint
• Grassroots Organizing
• Public Policy
• Nonprofit Organizations
• Marketing
• Project Management
• Fundraising