Emily Hickok

About Emily Hickok

Industrious and high-energy leader with an excellent ability to handle numerous projects…

Experience

1. Marketing and Communications Manager

   Centralina Regional Council

   Jul 2018 — Present · Charlotte, NC, US

   Created an award-winning brand family, updating Centralina’s house of brands into a branded house approach with a dozen sub-brands, each with coordinating websites, social media platforms and collateral. Increased website users by newsletter distribution by 300% and social media followers by 100% since 2021. Developed the communications strategy for CONNECT Beyond, an award-winning 12-county regional transit plan that is being adopted in the greater Charlotte region. Ongoing work:• Establish marketing strategies for Centralina and related affiliate organizations, including Centralina Area Agency on Aging, Centralina Workforce Development Board, Centralina Economic Development District, Centralina Health Solutions, Centralina Clean Fuels Coalition and Centralina Foundation.• Create and enforce brand and communication policies and procedures.• Lead a cross-departmental communications team and brand orientation classes for new staff.• Develop a social media framework to support and expand the organization’s online presence; create timeline and tactics for postings and public engagement.• Create content for collateral, websites, social media, e-newsletters, insights blog and reports.• Liaise with the media and pitch stories related to our workplan priorities, including cross-jurisdictional collaboration, mobility / transportation, healthy / sustainable communities, economic growth and resilience, workforce development, local government innovation and older adult advocacy. • Promote and oversee regional events, webinar series and conferences.• Develop engagement strategies for our Board of Delegates, Executive Board and member communities. • Establish and maintain cooperative relationships with local elected officials and government staff, congressional representatives, community partners, influencers and other stakeholders.

Education

• University of North Carolina at Greensboro

  BS

Skills

• Public Relations
• Organization
• Account Management
• Social Media Marketing
• Leadership
• Copywriting
• Marketing Strategy
• Advertising
• Event Management
• Trade Shows
• Strategic Planning
• Sem
• Event Planning
• Business Development
• Digital Marketing
• Process Management
• Brand Development
• SEO
• Press Releases
• Sales
• Marketing Communications
• Facebook
• Direct Mail
• Social Media
• Management
• Time Management
• Marketing
• Creative Solutions
• Market Planning
• Project Management
• Contract Negotiation
• Email Marketing
• Sponsorship Programs