Emily Shipp Hext

About Emily Shipp Hext

I thrive on turning complexity into clarity, building high-performing teams, and driving measurable business impact. With extensive experience in marketing strategy, brand management, and consumer engagement, I’ve led large-scale initiatives that have fueled growth, enhanced customer experiences, and delivered tangible results.As a builder at heart, I love rolling up my sleeves to turn challenges into opportunities—whether it’s structuring a new go-to-market strategy, optimizing digital engagement, or leading cross-functional teams through change. My leadership style blends data-driven decision-making with creative problem-solving, ensuring that every effort is both strategic and customer-centric.Key Strengths & Impact:*Growth Acceleration – Led initiatives that increased Medicare business by 115% and drove 300% pharmacy script conversions*Customer-Centric Strategy – Spearheaded marketing strategies that optimized the customer journey, resulting in higher engagement & retention*Cross-Functional Leadership – Built & motivated teams in highly matrixed environments, influencing stakeholders across enterprise*Brand Storytelling & Digital Innovation – Developed best-in-class frameworks and high-impact omnichannel campaignsI\'d love to talk about new opportunities to grow your business or strengthen relationships with your customers, please connect with me at e••••••••@gmail.com.

Experience

1. Lead Growth Strategist, Strategic Engagement Lead

   Legacy Dna

   Jun 2025 — Present

   I partner with CEOs and founders of mid-market healthcare and health tech companies to accelerate growth, increase market valuation, and prepare for expansion or exit. Drawing on 20+ years of executive-level growth and marketing leadership experience with Fortune 20 organizations, I bring the clarity, structure, and momentum needed to scale into the next stage of growth.I specialize in aligning brand strategy and go-to-market execution with business goals to drive customer acquisition, strengthen retention, and unlock enterprise value. Known for building high-performing teams and guiding organizations through complex transformations, I thrive on helping leaders turn ambitious goals into measurable impact and long-term success.

Education

• Webster University

  MBA

• Murray State University

  BS, Biology

Skills

• Integrated Marketing
• Strategic Communications
• Strategic Marketing Plan Development
• Strategy
• Marketing Communications
• Market Planning
• Internal Communications
• Copywriting
• Social Media
• Strategic Planning
• Management
• Advertising
• Website Development
• Communication Strategies
• Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Leadership
• Trade Shows
• Event Management
• Marketing Management
• Project Management
• Direct Marketing
• Business Planning