Emily Hendrickx
Vice President, Insights, Data & Technology @Universal Music Group
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WORK HISTORY
Vice President, Insights, Data & Technology @Universal Music Group
Toronto, ON, CA
EDUCATION
HOGENT
Master Multilingual Communication
HOGENT
Bachelor of Applied Linguistics
Antwerp Management School
Master's degree, Master Global Management
SKILLS
ABOUT EMILY HENDRICKX
Data is a story. And I love a good book! This is how I sum up my job: I help people understand the story behind the numbers. At Universal Music, I extract insights from the data to learn more about our artists, consumers, and broader market trends.Almost every job I have held, I was the first person coming into that particular role at the company. That doesn\'t mean each time I came in doing things the team had never done or seen before, but I was the first person to dedicate my role to it and do them in a new way. That meant diving into the unknown, raising new ideas or tweaking processes - ultimately bringing some measure of change. I love data in how it can bring about change through clarity, by seeing new patterns or relationships. However, data without a story or context are just numbers or facts. That\'s where I come in. First and foremost, I\'m a \"language person\". I dedicated four years at university to Roman languages, culture and history. I traveled large parts of South-America applying my book smarts in real life. I always thought data was for the \"numbers people\'. How wrong I was! SQL et al. are languages after all.
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