Emily Campbell
Manager, Brand and Content Strategy @Prophix
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WORK HISTORY
Manager, Brand and Content Strategy @Prophix
EDUCATION
Growclass
Certificate, Growth Marketing
Carleton University
Bachelor of Arts (B.A.) Honors, Communication Studies
Telfer School of Management at the University of Ottawa
Digital Marketing Certificate
SKILLS
ABOUT EMILY CAMPBELL
I\'m a digital marketer with 10+ years of experience in B2B and SaaS. Throughout the course of my career, I\'ve developed multi-channel marketing strategies; written hundreds of thousands of words across websites, emails, blogs, and social media (to name a few); and owned the brand voice, positioning, and messaging to support the full funnel. I\'ve led cross-functional teams for brand workshops, positioning summits, and website strategy and re-development. Managing teams and projects is kind of my thing. In my spare time, I\'m an avid home baker. What I learn in my endeavours in the kitchen is transferable to marketing. Baking is a blend of art and science—you need to follow the science if you want the intended outcome. But you can experiment, take chances, and understand the risks along the way. It\'s a lot like marketing. I like to take big chances and push the limits while using data to guide those decisions.
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