Emily Eakin
- Role
- B2c Marketing & Content Writer, Copywriter Ii at Kasasa
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Emily Eakin
Messaging matters. Good creative marketing does more than just describe product…
Experience
B2c Marketing & Content Writer, Copywriter Ii
Jul 2022 — Present
What I do: Provide a voice to the financial institutions that actually strengthen America\'s communities. I love being an experienced Marketing Creative at Kasasa — a Fintech that offers Marketing, Products, and Service solutions for thousands of credit union and community bank branches across the United States. Primarily tasked with B2C Marketing Content creation, I also lend copywriting, editing, QA, and proofreading skills to a number of areas in Kasasa\'s Marketing arena (including D2C, Experience & Monetization, and Acquisition & Promotion). Typical projects include copywriting for billboards, digital screens, newsletters, marketing emails, blog articles as well as website and app copy. I also assist in the creation of commercial videos from brainstorming concept ideas to writing script copy. With a keen eye for brand consistency, I revel in finding the authentic voice of Kasasa to support community financial institutions and their customers/members in choosing top-notch bank accounts, borrower-focused loans, and affordable healthcare solutions — all with effortless technology formerly only available to the self-serving Megabanks. I take pride in knowing I\'m helping people across the nation realize they can now get all the best in banking from the \"little guys\" — those regional banks and credit unions that have actually been supporting the backbone of their community\'s financial wellness for decades. In my personal opinion, there are two choices: the Community banks that reinvest in local economies and the Megabanks that focus on profit and golden parachutes. Rooting for the prosperity of everyday people like myself is rewarding, and doing it alongside a stand-up company like Kasasa is an honor.
Skills
- Employment Practices Liability
- Real Estate
- General Insurance
- Media Relations
- Online Advertising
- Social Media Marketing
- Term Life Insurance
- Umbrella Insurance
- Sales Management
- New Business Development
- Management
- Marketing Communications
- Public Speaking
- Homeowners
- Insurance
- Advertising
- Customer Service
- Training
- Casualty
- Marketing Strategy
- Strategic Planning
- Health Insurance
- Professional Liability
- Property & Casualty Insurance
- D&O
- Life Insurance
- Microsoft Excel
- Salesforce.com
- Commercial Insurance
- Claim
- Underwriting
- Sales
- Social Media
- Public Relations
- Legal Liability
- Outlook
- Workers Compensation
- Crm
- Commercial Lines
- Team Leadership
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