Emily Eakes
Manager, Creative and Digital Design @Children International
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WORK HISTORY
Manager, Creative and Digital Design @Children International
Kansas City, MO, US
Perform role of Creative Director and Global Brand Guardian and Evangelist • Launched first sub-brand — signature workforce development product• Coach, mentor, inspire, lead, and partner with in-house team of writers, designers, video editors, global journalists, and manage freelance talent• Content strategy, creative direction, conceptualization, innovation, writing, reviewing, graphic design, and storytelling• Plan and develop marketing and fundraising strategy for omni-channel campaigns including direct mail, email, social, digital, web, events, and F2F• Creative lead for PSAs including video, radio, and out-of-home• Present brand and creative work to clients and stakeholders across the organization• Partner with our agency of record on organic and paid social, and direct response paid media for prospecting, acquisition, and engagement• Travel to the countries where we work to direct photo and video shoots, and interviews with children, families, and staff• Collaborate and lead website updates and optimization, including creation and testing of content, design, and UI/UX to increase conversion• Resourcing, hiring, mar-tech review, project flow and process improvements
EDUCATION
Kansas City Art Institute
BFA, printmaking
Topeka West High School
Diploma, art
ABOUT EMILY EAKES
As a charismatic and collaborative people leader, I champion copywriting, design, video production, and content gathering with our in-house creative team and in-country journalists. I work with internal clients and stakeholders from marketing managers to executives to ensure brand and strategy alignment through omnichannel execution. A key part of my job is to understand philanthropic audiences and motivate them to act through emotional storytelling, testing, learning, and optimization. I am trusted throughout the organization and known for being a passionate, empathetic, and creative partner and leader. I was integral in the org re-brand starting in 2014 including brand foundation: mission, vision, values, visual identity, brand voice, and personality. We created and launched a new website in 2016 on time and under budget. In 2018, we won the People’s Voice Webby for The Websites and Mobile Sites in the Charitable Organizations/Non-Profit category.Later in 2018, I created a series of workshops to extend and strengthen our visual identity including leveling up our photography and video assets as well as expanding secondary graphics and typography. I lead our PSA work with an external agency including creative strategy, content trips, and directing creative for TV, radio, and out-of-home. Most recently, I participated in Breakthrough Innovation work to improve our retention rate in the first 90 days of the sponsorship journey. I was also part of a cross-departmental team responsible for naming and branding our signature workforce development product. A few other fun, noteworthy endeavors: I sit on a volunteer advisory committee for an area high school to provide insights into the creative industry for teachers who want to provide relevant curricula for their students. I designed the U.S. Navy license plate for the state of Virginia. I have taught art classes at the Mulvane Art Museum and I continue to create and exhibit fine art across the country.Strengths: leadership, empathy, conceptualization, strategic thinking, client presentations, layout and design development, photo retouching, logo design, brand and identity, creative problem solving
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