Emily Duguid
B2B Customer Marketing | Customer Advocacy & References | Program Management | Customer Marketing Alliance Ambassador
- Role
- Customer Marketing Manager at Anaplan
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Emily Duguid
I build the systems and relationships that turn customers into long-term advocates. I connect people, process, and purpose to translate customer insight into measurable impact - aligning Customer Success, Marketing, Product, and Sales teams around what matters most. In the past year, I grew Anaplan\'s Customer Advocacy Program in the AMER region by 11%, supported over 40 executive speakers across six large-scale AMER events, and aligned advocacy efforts to support wins, renewals, and expansion. I’m known for creating clarity in complexity - bringing structure to big ideas, momentum to execution, and trust to partnerships. Whether working with customer advocates or cross-functional stakeholders, I balance strategic thinking with disciplined follow-through. I design scalable programs that strengthen retention, expansion, and advocacy, and I’m energized by using data and AI thoughtfully to deepen relationships and simplify how work gets done. Honored with Anaplan’s Marketing “Above and Beyond” Award and Global Town Hall Value Recognition Spotlight, I’m motivated by building organizations where the voice of the customer shapes strategy - and where customers don’t just renew, they champion.
Experience
Customer Marketing Manager
Oct 2024 — Present · Seattle, WA, US
As Customer Marketing Manager for the AMER region, I lead customer advocacy and reference programs for scenario planning and analysis platform, Anaplan. I amplify customer voices and showcase success stories through peer, reference, and thought leadership activities. I partner with Sales, Customer Success, and Product teams in a collaborative, data-driven approach, to optimize engagement and deliver customer experiences that drive growth and align with business goals. Played a pivotal role in the success of Anaplan Connect AMER 2025 events by leading a program of over 40 customer speakers, contributing to a 32% increase in attendance and record-breaking participation.
Education
University of Auckland
Bachelor of Commerce - BCom, Business/Commerce, General
Victoria University of Wellington
Bachelor of Commerce - BCom, International Business
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