Emily Baker

Experience

1. Beauty and Salon Experience Manager

   JCPenney

   May 2025 — Present

   As an Experience Manager in the salon and beauty industry, I’m passionate about creating memorable, personalized experiences that go beyond client expectations. I focus on blending innovation with attention to detail, curating events and interactions that build strong connections and lasting relationships. My mission is to ensure every moment—whether it’s a beauty service or a curated event—reflects the core values of our brand and delivers exceptional quality and care.Key Responsibilities:• Strategize and Execute High-Impact Brand EventsCurate and bring to life unique, results-driven events that align with brand identity, business goals, and client expectations. Develop event calendars and activation strategies to support key product launches, seasonal campaigns, and customer engagement initiatives.• Lead Cross-Functional CollaborationPartner with teams across Marketing, Operations, Creative, Education, and Field Leadership to deliver cohesive, end-to-end event experiences. Ensure alignment across departments to maximize brand impact and drive seamless execution across all channels.• Leverage Client Feedback to InnovateActively listen to client feedback and analyze post-event insights to refine and evolve the experiences we offer. Use data and customer sentiment to inform future activations and enhance satisfaction, engagement, and retention.• Oversee Event Logistics and ExecutionManage all aspects of event planning and execution, from staffing and inventory to on-site coordination and troubleshooting. Anticipate challenges, adapt in real time, and ensure each activation runs smoothly from setup to breakdown.• Client Engagement StrategiesCreate and implement strategies to strengthen client relationships, deepen emotional connection with the brand, and build long-term loyalty. Introduce personalized touches and exclusive service elements.