Emily Payne
Editor, Writer, Content Designer and Lecturer @Ip.Com
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WORK HISTORY
Editor, Writer, Content Designer and Lecturer @Ip.Com
Clients: Cabinet Office, UCL, British Airways, Sandals, Cancer Research, British Council, Weaver Green, Nordic Outdoor, Lost Isle ProjectTranslating data into digestible web content, brochure copy and print articlesRebuilding written documents to create content catering to varied user needsWorking directly with editors and digital content agencies (Zone Digital, John Brown Media, Cedar) to shape simple, effective writingExamples: Content design and 2i for statistical releases for gov.uk; Involvement in rewriting education section of British Council website; working with web designers to create an interactive map of Caribbean holiday resorts for Sandals; editing case histories for a Cancer Research press campaign.Editorial Publications: The Guardian, Daily Telegraph, Daily Mail, Sunday Times, Daily Express, Travel Weekly, Yahoo! BBC, Cruise Critic and Closer.Writing research based round-up features and destination piecesAdapting tone of written pieces to suit both broadsheet and tabloid publicationsAdhering to rigid style guides to ensure reader engagementIn-house roles:Acting deputy editor and acting entertainment editor, British Airways High LifeWorking within a multidisciplinary team comprising an editor, art director, sub-editors and advertising executives to finalise copy for top-ranking inflight magazineInstrumental in relaunch and transformation of the magazine, remodelling trend for longer travelogues to bite-sized, eye-catching contentSenior travel writer, Mail OnlineWorking with SEO and analytics to create content to grow a national newspaper’s online travel section and maintain traffic at over 15 million global visitors a monthBuilding web content using key words, SEO optimisation and tagsCreating effective kickers, headlines, teasers and body copy to deadline
EDUCATION
NoSWeat
Post grad, Journalism
University of the West of England
National Diploma, Art & Design
Cardiff University / Prifysgol Caerdydd
BA, Journalism, film and broadcasting
SKILLS
ABOUT EMILY PAYNE
Writing and editing succinct copy to deadline Accurate and efficient proofreading and…
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