Emily Coury

About Emily Coury

P&G-trained global brand-builder, strategic marketer and consumer enthusiast. I help brands make smarter decisions and tell better stories. Proven P&G track-record of successful strategy and innovation leadership for a $440+ million brand portfolio and multiple global, multi-functional teams (finance, sales, R&D, market research, PR, creative agencies, project management). Seasoned strategist, relentless insight miner, big-idea-developer, natural collaborator, engaging storyteller. Myers-Briggs: ENTJConsulting core competencies: Brand equity/positioning and strategic planning Consumer insight research (from brief → final report) Strategy workshop design & facilitation Product & commercial innovation “big idea” generation Trend-led and insight-inspired product & packaging design

Experience

1. Brand Strategist

   Leonora Polonsky & Associates, Llc

   Apr 2023 — Present

   Leonora Polonsky & Associates (LPA) is a brand strategy consultancy obsessed with building brands that lead.In a market defined by unprecedented complexity and constant disruption, strategy with advantage and activation with speed are non-negotiable. LPA partners with ambitious organizations to cut through complexity, sharpen competitive edge, and unlock transformational growth — fast.Creators of the Modern Brand Strategy Playbook + Activation Accelerator™, we help brands identify where to play, how to win, and how to bring strategy to life across every touchpoint. Our work drives clarity, momentum, and measurable impact — from brand awareness and consideration to purchase and profitable growth.LPA operates with an A-PLAYERS, NO LAYERS® model: small, elite teams of former senior marketing leaders who roll up their sleeves and do the real work. No junior consultants. No bloated hierarchies. No waste.We’ve driven growth on 100+ brands across B2B and B2C, products and services, Fortune 25 companies to pre-revenue start-ups. Clients include Cardinal Health, Arby’s, Illumina, The Goddard School, PODS, The Weather Channel, Align Technology, GE Appliances, Brown-Forman, Johnson & Johnson, United Way, and the Mobile Marketing Association.LPA: Strategy with Advantage. Activation with Speed. Growth That Leads.

Education

• Grove City College

  BS Business Management, Business Management & French

  2004 — 2007

• Duke University - The Fuqua School of Business

  Master of Business Administration - MBA, Keller Scholar Program (Full-Tuition Merit Scholarship Cohort)

Skills

• Global Marketing
• Brand Equity
• Marketing Strategy
• Competitive Analysis
• Marketing Management
• Consumer Products
• Customer Insight
• Management
• Shopper Marketing
• Marketing
• Brand Management