Emily Wu
Specialized in Paid Social, Paid Search, Programmatic Media Buying, DTC & Performance Marketing
- Role
- Performance Marketing Manager at S\'more
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Emily Wu
I am a digital marketing professional with over eight years of experience in performance…
Experience
Performance Marketing Manager
Jun 2024 — Present · NY, US
Drive user acquisition and growth marketing strategy across TikTok, Meta, Google, Snapchat, and Apple Search Ads, managing budget and executing full-funnel campaigns. Lead A/B testing to evaluate messaging, creative variations, and audience targeting. Oversee ad creative direction and leverage tools like AppsFlyer to track performance, optimize attribution, and continuously improve campaign efficiency.
Education
King's College London
Master of Science - MS, Digital Marketing
2018 — 2019
Tamkang University
Bachelor of Business Administration - BBA
2007 — 2011
Fu Jen Catholic University
Master of Fine Arts - MFA, Applied Arts
2011 — 2013
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