Emily Chen

About Emily Chen

Well-rounded data & analytics leader with 25+ years of experience building data driven tools, platforms, and insights for various business domains across Marketing, Sales, Growth, Product, Risk Management, Business Units, and company executives/board. • 15+ years of experience building and growing teams, including experience managing offshore teams.• Proven track record of leading cross-functional teams and projects to deliver high-impact analytics insights and actions. • Passionate about transforming industries with technology; have worked for High Tech, FinTech and MedTech companies.• Experience effectively managing and overseeing deliverable of third party vendors. • Experience in both B2C and B2B, public and private, Fortune 500 and start-up companies. Specialties- Marketing analytics, targeting strategy and segmentation, experimental design/AB testing, marketing attribution model, web/digital marketing analytics, response and activation model, lead scoring, marketing funnel, lead funnel, pipeline analytics, market coverage and penetration- Business analytics, business insights and strategy, product analytics, customer behavior and insights, customer persona segmentation, customer lifetime value, customer onboarding to engagement funnel- Data science, predictive modeling, decision tree, random forest, network effects, text analytics- Consumer and merchant risk management, risk based pricing, risk scoring and segmentation, loss mitigation strategy, fraud detection and prevention, loss forecast- Key performance index (KPI) measurement and analytics, financial forecast and variance analysis, automated reporting and BI

Experience

1. Director of Data Science & Analytis

   Premier Nutrition: The Good Energy People

   Jan 2023 — Present

Education

• Renmin University of China

  Bachelor, Economics

• Oregon State University

  Master, Ag and Resource Economics

Skills

• Thinker Cell
• Airlines
• Benefit Cost Analysis
• Visual Basics
• Budgets
• Finance
• Strategy
• E-Commerce
• Microsoft Excel
• Powerpoint
• Aviation
• Accounting
• Sas
• Commercial Aviation
• Ab Test Design and Evaluation
• Microstrategy
• Leadership
• Segmentation
• Web Analytics
• Db2
• Microsoft Office
• Access
• Forecasting
• Sql Plus
• Financial Modeling
• Risk Management
• Strategic Planning
• Jcl
• Management
• Business Object
• Business Process Improvement
• Marketing and Product Analytics
• Eloqua
• Analysis
• Perl
• Google Analytics
• Analytics
• Business Strategy
• Unix
• Oracle Applications