Emily Chau Dea
- Role
- Director, Content Partnerships at Hulu
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Emily Chau Dea
Media and entertainment exec specializing in streaming video and direct-to-consumer…
Experience
Director, Content Partnerships
Nov 2021 — Present
Oversaw strategy for DMVPD distributor with ~4MM subscribers, including expansion of ad-supported tiers, alternative packaging, and premium add-ons. Analyzed linear and SVOD competitive landscape, identified whitespace opportunities, and consulted on 10-year long-range plan. • Advised on OTT content distribution deals (+$2.5B in annual license fees), and developed approach towards cross-platform content-sharing. Evaluated impact of content additions to subscriber acquisition, engagement, and retention. • Identified, evaluated, and prioritized growth initiatives across reseller partnerships, promotional offerings, and product enhancements. Led stakeholder management conversations across matrixed organization and communicated investment tradeoffs to senior leadership.
Skills
- Strategy
- Research
- E-Commerce
- Integrated Marketing
- Marketing
- Content Strategy
- Management
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