Emily Breckenridge Albrecht
Marcomm leader passionate about helping mid-size B2B companies grow through strategic scaling of marketing and communications programs. Currently Senior Director of Marketing & Communications at BAL.
- Role
- Senior Director, Marketing & Communications at BAL
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Emily Breckenridge Albrecht
Emily Albrecht leads Marketing and Communications at BAL, a top tier corporate immigration law firm that powers human achievement by enabling companies to recruit the world\'s best talent and move them where they need them - anywhere in the world.Emily leverages nearly 20 years of experience in B2B marketing and communications to design marketing and communications programs that attract, engage and delight customers and drive business results.Prior to joining BAL, Emily led the Content Studio for JPMorgan Chase & Co.’s Commercial Banking line of business — an award-winning team of storytellers, including content strategists, writers and video producers. Emily also helped Texas Capital Bank transform its traditional marketing department into a strategic, revenue-driving digital marketing function. This transformation included launching a new, lead-generating website, the creation of commercial insight content, and the revitalization of marketing materials and sales tools. She also built Texas Capital Bank’s Corporate Communications function, launching the bank’s first-ever intranet, establishing an executive communications strategy, creating change and crisis communications processes, as well as recruiting, hiring and leading a talented team of communicators. Expertise: Content Strategy, Content Marketing, Marketing Operations, Campaign Development, Campaign Management, Event Content, Content Creation, Content Design, Video Production, Product Marketing, Marketing Strategy, Digital Marketing, Inbound Marketing, Audience Development, Website Development, Internal Communications, Change Management, Change Communications, Writing, Editing, Social Media
Experience
Senior Director, Marketing & Communications
Jun 2023 — Present · Richardson, TX, US
Lead Digital Marketing, Content, Creative and Communications for a leading global corporate immigration law firm.
Education
DePaul University
Bachelor of Arts (B.A.), English
2003 — 2007
Skills
- Writing
- Market Research
- Editing
- Team Leadership
- Event Planning
- Corporate Communications
- Leadership
- Strategic Communications
- Management
- Strategy
- Audience Development
- Change Communications
- Marketing Communications
- Marketing
- Communications Planning
- Project Management
- Portfolio Management
- Executive-Level Communication
- Banking
- Change Management
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